New Fragrance of Burberry, My Burberry Eau de Parfum, Photos & Review

“Last night the rain spoke to me
slowly, saying, 
what joy to come falling out of the brisk cloud, 
to be happy again in a new way on the earth! 

That’s what it said as it dropped, 
smelling of iron, 
and vanished like a dream of the ocean
into the branches and the grass below."


Mary Oliver

My Burberry Eau de Parfum by Burberry


Brand new fragrance from the house of Burberry were to be designed to represent a piece of fabric, a classical clothing, even a life style... Their signature trench coat should be put in a bottle. The nose selected for this mission was no other than renowned and talented Francis Kurkdjian. As an admirer of most of his creations (e.g. Eau Noire), once the fragrance was first released in September, I was on holiday but couldn't wait to check it out. I rushed by the counter at the airport as they were calling for the boarding, my first encounter with the flacon which is feminine in a chic and understated way. Then comes the first sniff...


My Burberry Eau de Parfum by Burberry

Right before we enter the gardens of Kurkdjian, let me talk about the flacon a little more. It is made of heavy and thick glass and ornamented by gold letters in contrast. It feels luxurious and feminine but casual and urban. The fabric used as a ribbon is Thomas Burberry's gabardine and signed by the words "Woven in England".  The stopper is inspired by the button of trench coats, each bottle has a unique pattern on it. Once I hold this bottle in my hand, I can't stop but admire the details.



Details make it, My Burberry Eau de Parfum by Burberry

Kurkdjian explains his creations with these words:

“by London, an urban garden. You have the vibrancy of the city, so it is something contemporary. You have the garden. You have the flowers…and the art of gardening, which is very important for the British. The flowery aspect of the perfume comes from that idea of the garden after the rain. You have the lush wetness. You have the soil. You have the earthiness. All of these feelings.”

The notes listed as follows:

Top Notes: Sweet Pea, Bergamot
Middle Notes: Geranium, Freesia, Quince
Base Notes: Patchouli, Damask Rose, Centifolia Rose


My Burberry Eau de Parfum by Burberry

Right after I spray the fragrance onto my skin, it pronounces itself as a care-free fresh floral bouquet. I can't sense bergamot on me, other than the feel of freshness it provides. As the heart of the bouquet starts appearing, geranium leaves naturalizes the femininity into a low key pleasant scent, like a breeze bringing the best of the garden to your nostrils. At this stage, despite being slightly fruity, it must be the quince, it never appears light hearted.  As the patchouli brings the scent of earth into the garden, we know why the fragrance is told to represent a garden after rain. It is just right amount of patchouli on me to balance out the femininity of the flowers. After a few hours, roses start taking over the bouquet with their elegant presence. These are the old garden roses such as Damask and Centifolia with certainly an urban feel to it as patchouli lingers. 

My Burberry is very long lasting on me (over 12 hours), has a pleasantly moderate sillage which makes it a great day/office scent. As the flowers never become too rich and it is well-blended, I would feel confident in recommending it also for those of you whose first choice are not flowery scents.  For winter, I opt for warmer scents, but I can see myself wearing My Burberry in fall as a spirit lifter and also during spring and even into summer. 


My Burberry Eau de Parfum by Burberry

Final thoughts: My Burberry is an urban chic floral which pronounces a femininity with a touch of masculinity.  It is understatedly beautiful, modern and well made. Its luxury is hidden in details. Be sure to pay a visit to your counter to join the experience. 

Availability/Price: My Burberry is now available around the globe, priced as 90 ml (118 €), 50 ml (82 €), 30 ml (55 €). If you can't get enough of it, you can even order a 900 ml from burberry online shop.

Have you tried My Burberry yet? Do you like florals?




The product in this post is provided free of charge for my consideration. 
I am not paid for this review, all opinions are honest and my own.


15 comments

  1. I'm not a huge fan of floral scents. The Rose Centifolia turns me down a bit. I love scipy/wood-y or citric scents. Yet the fact that you say that this has a hint of masculinity makes me real curious about. I enjoy patchouli when well balanced or tamed down with notes of freshmess, like in this case.
    Loved your review about it. Hopefully I will be able of gettimg my nose in a sample of it.

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    1. Hi Andrea, the roses in this one are nothing old fashioned. They are rather quiet. I am also a woody or spicy fragrance lover, but I really like this one, to the point that it started getting a little obsessive. It is something that grew on me. I think you need a decant before you decide. I hope you can find a sample.

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    2. I got a sample amd gotta tell you was instant love! Oh my! It does have some masculine scent yo it, and like you said, not old fadhioned roses. A true beauty. So much so, that just ordered the full size. I have been on the qiest for a new scent and was going yo get the TF Velvet Orchid, but this won me over instantly. So thank you for your review. You were right point by point.

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  2. Your reviews are always so detailed and nicely written! This fragrance doesn't sound particularly up my alley, but you're still tempting me :)

    -Jen

    www.vibrantbeautyblog.com

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    1. Hi Jen,
      thanks so much, I am glad you like it You might drop by a counter to get a sample. It certainly deserves a sniff ;-))

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  3. wundervolle Review :-) Und tolle Bilder! Und das Gedicht am Anfang!!!! .-*

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    1. Vielen Dank. Ich schätze deine Meinung sehr und bin froh dass es dir gefallen hat.
      Xox

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  4. Hey Sara, this is off topic, but I wanted to ask you how you ended up on my old wordpress site? I switched to a self-hosted website months ago and people shouldn't still be sent to my kissandmakeupsbeautyblog.wordpress site when they enter kissandmakeupsbeautyblog.com so I want to figure out how this happened. The latest post dates back to March...

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    1. Oh have I left a comment there? I was at another website, I have seen you left a comment, I was like let me check what she is doing. Then I came across that wonderful eye look and had to write something ;-)

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  5. Hmmm....interesting. I love floral scents so I guess I will try samples of this and see if it will suit my taste with perfumes.

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    1. Hi Ana,
      if you love florals, you are in luck!

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  6. I have yet to catch a whiff of this one! But i'm a little bit torn... I love the touch of ribbon... but that cap is a little "off" in the overall aesthetics. I love Kurkdijian... but a fresh floral bouquet makes me go *hmmm*. I think my nose is feeling a little bit confused! ;)

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    1. Hi Linda. This one offers some contrasts for sure, as you mentioned, cap and the golden parts, they are very contrasting. The scent itself is also like floral but then there is some earthy notes which balance it out so that it is not too floral, like the package is not too feminine.

      I think you should just try it out ;-))

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  7. From the first whiff of the fragrance strip to actually trying it on, I found this to be a very straight forward floral; not nearly as complex as all the marketing hype would have you believe. Although references to iconic trench coats and rain abound in the marketing spiel, I'm just not getting any of that in this fragrance--nothing masculine, nothing earthy; just flowers galore. It's a very pretty fragrance to be sure and I wouldn't hesitate to lightly mist it on when I want an unobtrusive, feminine floral that is reminiscent of springtime gardens. I think once all the marketing hoopla associated with the launch is over and done, people will appreciate My Burberry as the pleasantly simple floral that it is.

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    Replies
    1. Dear Eileen,
      thanks so much for stopping by. I am always very glad when you do. I am always amazed by the knowledge and experince you reflect in your comments. For each newly released fragrance, there is some marketing blah going on, that is for sure. I didn't even wrote about two english models showering themselves with perfume half naked because it doesn't interest me really. What interests me is the perfume. Different notes are pronounced differently on everyone and this one has certainly a masculine quality on me, which I really like. It is a floral though, you are right, nothing else than a floral, which might please others which are not too much into florals, like myself ;-) And yes, definitely reminds me of spring!

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